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Insights for Canadian association leaders.

How to evaluate a member benefits platform

The questions we would ask any platform, including ours, before an association signs.

Member benefits · · 4 min read

Why member benefits help associations keep members

Members decide to renew over the whole year. A benefits program is one of the few ways to show up in an ordinary week.

Member benefits · · 4 min read

Non-dues revenue ideas for Canadian associations

A practical list, grouped by type, with four questions to judge which ideas fit your members and your staff.

Non-dues revenue · · 7 min read

How to launch a member benefits program: a step-by-step plan

Most of what decides whether members use a benefits program happens before launch. The plan we would follow, step by step.

Member benefits · · 8 min read

Affinity program, discount platform or build your own?

Four ways to offer member benefits, compared side by side, including the one MemberLoop offers.

Member benefits · · 7 min read